5.How did you attract/address your audience?

Our group classed the music artist in the Dub Step scene. The appearance also attracted the audience because of the background which is a wall also there are colours which are much brighter than the rest of the text; there are some advertisements on the magazine which also persuade the reader to buy the issue and by using this main image along with the wall would appeal to the young persons personality. A lot of teens are use to being linked with hanging around near walls. I use some slang terms in my magazine that only our target audience and youthful people would be able to understand.

4: who would be the audience for your media product?

4: who would be the audience for your media product? 

My target audience are teenagers/young adults aged 16-19, most notably white males who are 17 years old and are college students who also listens to Dub Step, their clothing is influenced by the English Urban look. The dress sense which these teenagers have is loose fitted clothing along with a hat and a hooded jumper .Their clothes are usually colour coordinated ,normally wearing a tracksuit in which the clothes will have to be matching. Normally they would be at college during the week and then after college times they will tend to hang around on the streets , during the weekend they would be hanging around with more friends and trying to enjoy themselves.

3: What kind of media institution might distribute your media product and why?

3: What kind of media institution might distribute your media product and why? 

 

IPC media would be the most suitable to mass produce my magazine because they are UK's leading publisher with over 90 Brands. My magazine is intended for the younger audience so it would entice more adolescents into the industry bringing them a wider range of audience. The organization already dipenses well known music magazines so they could have the essential knowledge and devoted regulars who will most likely be fascinated by the genre of Dub Step. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month. These are the type of statistics that would get this type of magazine of the ground since its a Dub Step magazine which is trying to make a name for itself somewhere, this would be ideal because of the renown that this company has. Another reason why I would choose this music publisher is that its one of the only magazines that actually deal with the Urban side of magazines such as RWD magazine which looks at the more grime and Rap side of Urban music.

 

2: How does your media product represent particular social groups?

2: How does your media product represent particular social groups?

 

The genre is Dub-Step. The audience which I purposely targeted is teenagers in their late school or college students, roughly from aged 16-19. We give constructive depiction of this social group because this age group tends to be know as a troublesome or difficult years since it is at the peak of adolescence 

I have chosen this photo from vibe magazine showing the image of Eminem to compare to my front cover photo of me and explain how my magazine represents a particular social group. Both of the people in a way which have similar camera shots. The photo of the artist show him holding a speaker towards the camera shows that he wants the reader and the audience to digest the connotations of the magazine, the photo of Eminem shows him staring into the camera lens and this suggests that he want the reader to try and decrypt his mind.Both facial expressions on the artist are similar, however the artist on the Dub Step magazine is more of a cheeky smile, which makes the magazine look more light hearted however with the power of the speaker to influence the power of the music genre. The artist is wearing a dark coloured jacket with a dark coloured shirt underneath whereas Eminem is wearing a black vest with a chain which both types of clothing would be the types of clothes my audience would wear depending of the season. Both artist have a look of conviction towards the camera which shows there passion for their music, this is mirrored by the passion that young urban people tend to have for there types of music genres.

1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

The name of my music magazine is DubDog. My group members and me chose this name as our masthead plainly states the genre of the music that will be featured in the monthly. The name is small and it is alliteration. I chose to have a fixed colour scheme for the magazine because I wanted to have the colour to match on each page and on each section the background image remained the same. This would give my magazine a unique style that will be diverse to other magazines that have plain backgrounds. This design was encouraged by my research of different magazines which showed me that many magazines looked pretty similar when it came to the layout of the page. The magazine that inspired me the most is Mix-Mag which showed me some good conventions however currently there is no Dub Step magazines. We decided to follow most of the regular conventions of music magazines when producing our merchandise. The main conventions we have in our front cover includes a masthead, a price, free give away, a issue number and a date with a picture of a artist.

In the front cover I have used:

-A masthead however I have created my own one which is quite unique and has a dominant colour

-Bar codes and prices which is shown clearly on the bottom right corner similar to what a real magazine would have.

-Subheadings and informative text for a short preview of the magazine holds.

-A dominant image in the frame of the front cover.

These magazines both have text which are either down the right side column or the left hand column which follow a colour code throughout the front cover along with a main image to convey a message along with a background that matches the effect of the genre and the main image. They both have mastheads that should be well recognizable throughout every place where they are getting sold. They both have names of celebrities which makes the reader to purchase to buy the magazine. My magazine however also has a tag line which is used to make the magzine more poular. However on my magazine there is a bar code and a price at the front where I'm assuming that on the other magazine, the bar code and price will be placed at the back. A website is also on both magazines which shows you that it is taken the ability to acess technology into hand. Both magazine also takes the audiences feedbacks into hand and my magazine has a free offer to the reader to make the auidence feel more engaged

Contents page includes:

-The realistic page numbers 
-Colour coordinated theme

-Images that relates to the pages

-The subtitle of page and information about it
-Month of the issue

Double page spread includes:

-The main image of the music artist

-Text filled page

-Quote from the artist in bright eye catching colours

-Smaller images on the other page

Programme I Used

I used the programme called Adobe Photoshop to create and edit my pictures, background and it help me to create my own logo along with my own effects on each section such as on the contents page I included a rip effect on the left hand side, on the front page I've made the background a wall which I have insinuated into the other pages and finally on the double page spread I've put a police banner across the picture. I found it quite easy to do each section of the magazine solely on this programme and during the assignment I never really found it difficult to use this programme

Contents Page Final

Front Page Final

Double Page Spread Final

On my Double page spread final I have used a quote from the extract on the left which is used to make the reader want to read into further detail with one of the emotive words in red to connote with the emotion in the word. The image is of the artist at a studio to show him at work and to show his absence from the public which is later then explained in the text why he is so hard to get an interview with. The police line across the picture represents the urbanism of his environment along with the genre of the music that he is either producing or helping to make. On the right hand side there are numerous pictures of the members of the group and images of the artist as well. The images on the right are ordered like that to give the effect of images getting thrown down on the floor to create an untidy effect. The text is kept in brown to keep the colour code of the magazine along with the background on the right hand side being the same background as the rest but slightly altered even though it can hardly be seen

Contents Page Draft

This contents page has contents written across the top in the same font as the masthead on the front cover with the logo on the side to keep the connotations of a contents, I have also included a editors comments on the side along with a picture to show the editors face, I have three images on the front but then I put a layer around it to make it look like a photograph with a page in the captions area. On the right hand side we have the different sections along with the pages of interest from each section. I have made the the side with the different section brown because it matches the logo of Dub Dog

This double page spread is taken from Mixmag magazine. This magazine has a target audience of young adults both male and female who are interested in dance music. The magazine sometimes specialises in drum and bass. The double page spread focuses on Joris Voorn who is a house and techno DJ. There is an image of a young adult who is sitting in a seemingly expensive chair but is however slouching on it to show his youth along with his clothes being quite modern but sporting a quite youthful jeans and canvas trainers to have relaxed look to him. There is also a quote from the person being interview stating something that could be possibly controversial in terms of what is said about other DJ’s, it is done in white so that it grabs the readers attention. The first section of it shows the DJ’s name in a different colour to show emphasis around him and hints at the fact its based around him and a sentence that maybe the audience is intrigued with. The way that the text has been layed out is in column format which makes the first page more presentable and easier to read and it works well because its is an interview with the person on the opposite page. On the first page with text on it, it has one image on it to show that the page is text heavy to make space for a large image on the other side

Questionnaire analysis

My questionnaire asks different types of questions which include demographic and physiographic questions. The questionnaire came back with positive results. My group received alot of information from the questionnaire, such as the genre people liked the most. Dub-step was a popular choice so we decided to create a magazine around this genre. The questionnaire also revealed what we should focus on to attract customers. The questionnaire told us that people are more attracted to the images and that is what attracts people the most to a sucessful magazine. That is why we focus more on the images in all our front covers and try to make it the most apparent. The questionnaire was a huge help in this project in trying to find out the key focus in this magazine design.

Double Page Spread Draft

Front Cover Draft

On this magazine front cover I have used a masthead which can be well recognizable for people along with a logo that many people can instantly recognize,the reason why I have made my logo like this is because it represents the Masthead by a dog that has headphones, the reason why I have made this masthead like this is because it represents a soundwave that is to do with music. Underneath the masthead I have included a tagline which is a catchy motto that many people may remember for future issues. On the front of the magazine you see an image for the advertisement of a free poster which may intise the reader to buy the magazine.I have gone with a blue and white theme which I think is not really effective to connvey the magazine which I shall change for the final design because it doesnt really go with anything else in the magazine. I have included an image of myself which shows you the target auidence along with me holding a speaker to give the auidence of what themes my magazine is about such as loud music which isrepresented in the masthead aswell

Original Photos

Setting: A recording studio. It is very likely that I will be using the schools music room for this as it already fits the criteria required of my chosen setting. Also I have taken pictures at the entrance of the College to hint at a are where people of this demography may tend to hang around. I have also got pictures outside and in the arches representing possible 'hang out' spots

Equipment: As Dub step is created electronically without instruments I will be using electronic equipment such as a laptop, DJ turntables and possibly a synthesizer. Also we have used headphones to show that it is related to what we are doing such as hanging around and listening to music also we were using our phones

Clothing: Casual clothing e.g. a t-shirt or a hooded top and huge earphone to link back to the dub step theme. The clothes that we used at the the entrance of the college is hoodies and casual T-Shirts

Below are my final photographs for my magazine

This was done to create an urban effect by the hooded top and the bricks in the background

Another image of a person with a hood on to represent the urban feel to things

Same as the image above but then the person is facing away to create a mysterious effect

This person is in a casual shirt to show that it is not just aimed at its typical audience but trying to reach out to a wider range

This is another image that is done to create an urban effect by the rigid background while the person is pointing towards the camera to show his confidence

The group of boys in a lowly lighted area creates an eerie effect which is also seen as people who are not usually willing to talk to the interviewers but are still quite talented

This is the same group of boys but they are a little more confident and are now posing towards the camera

Posing for the camera but however they are using there hands to form the word D.U.B

In this photo they are many people all doing there own thing which may show you the diversity of the genre

This picture is done of a speaker so that it represents the loudness and bass of the genre

Another image of an amp to connote with the genre

Its a box of the amp and a quote to show the power of the amp which shows you the technology that has gone into the genre

The interest of a possible artist of the sound kit that he has received

Image of more artists that have been taken

Image of a person with earphones in to show the passsion for music

Another one however this time he is using headphones which may hint at the greater passion for the music genre

Same reason as the previous two images but this time there together

Group photo to create a friendly effect

Posing with music equipment

Same as last image

Group photo

Artist posing with a speaker to show the connotations of the genre, however he is wearing a tie and shirt which may cause confusion to the audience, this is done on purpose to make people think

The artist at his working environment

Relaxing while doing work, showing the laid back nature of it

A random person who is listening

A producer who is in a hoody which shows the normal clothing of people in the genre along with the headphones on to show the passion for it and he is sitting on a speaker which represents the power of it

Working at the turntables

Producer working at the turntables

Studio equipment

The non interest in classical music maybe hinting at the end of it